Signature Bookworks is Liz Tufte's community-building blog about book design and production for self-publishers. You can find out more about Liz's book design & typesetting services at her website:

Folio Bookworks

Filed Under (Self-publishing) by Liz Tufte on July-13-2007

What is POD?
POD stands for Print On Demand, a digital printing technology that allows you to print one book at a time, or a very low quantity of books. Basically, it’s a high-quality, high-speed copier.

I thought POD referred to an online publisher that I could take my book to . . .
A POD publisher uses the POD printing technology to print one copy of your book at a time. In addition, they offer other services that vary from program to program. Some of them put their imprint on your book, and some of them allow you to publish under your own company name. They offer various design services based on templates. You receive a percentage of the sales of your books. They take care of some aspects of book production that an author may not want to do themselves. In my opinion, though, it is very difficult to make a profit when you enter into an agreement with an online POD publisher. Books produced by POD publishers are not respected in the book industry, and they won’t be reviewed by media reviewers.

Isn’t that what self-publishing is, though?
Authors have been self-publishing for a long time. (Virginia Woolf was a self-publisher). You can self-publish by creating your own team and staying in control of all aspects of the production process. In addition to an editor (which you would also need if you went with a POD publisher) you would hire designers for the cover & interior, possibly an illustrator, a proofreader, and an indexer (if needed). You would pay for the printing (your designers could help you choose a good printer). When you hire professional book designers, your book will look as good if not better than those produced by the big publishers. Although you would need money up front to produce your book, you would reap 100% of the profits. The authors I’ve worked with usually cover their production costs with the first print run, and start making a profit after the first reprint.

Can I use a POD printer if I self-publish this way?
Absolutely! There are many excellent POD printers to choose from. The technology has evolved so that the quality is excellent. Most people can’t tell the difference between a POD-printed book and an offset-printed book. The type is crisp and clean, the paper is good, and the full-color cover looks great. Books produced this way are respected in the industry, and media reviewers will review them. You could print a low quantity of books (maybe 25, 100, or 250, or whatever) and reprint as you needed. This way you’d have no storage costs.

What about marketing?
Either way, you’re in charge of marketing your book. The POD publisher may offer some distribution assistance in their package, but they aren’t going to sell your book for you. In fact, even if a small press or publishing company took your book, you’d still have to do a lot of the marketing. If you join PMA, the Independent Book Publishers Association, at http://www.pma-online.org/ you will have access to affordable cooperative marketing programs and distribution assistance to help you get into bookstores. You’ll also have many other member benefits and can share info & networking with other self-publishers. An excellent resource for step-by-step info on book publishing and marketing is Dan Poynter’s Self-Publishing Manual and his website at http://www.parapublishing.com/sites/para/

 

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Comments:
PaintChip on August 2nd, 2007 at 10:57 am #

I’ve got a “vanity” book of sorts in the works for a group of artful souls. The audience of this book is mainly ourselves, family, and friends who will still love us inspite of our art.

I’m not really looking to “market” the book outside of this small circle. Our first thought was (and still is at this point the POD modal. I’m looking to use a local editor for word-smithing and the opinions and expertise of the book contributors for all the graphical design elements.

I chose the POD format for multiple reasons - no stock or delivery issues, low cost, and that silly do-it-yourself mentality of mine, to name just a few. But also because of who the audience is and the purpose of the book. I mean we do like the self-serving kudos of seeing our art in print. But we really don’t want to spend too much money to get those warm fuzzies. :P

However - a few of the participating artists have shown some interest in making it available through their blogs and I think they are planning to use it in their personal art portfolios as well. So with this secondary (and unplanned) use of the book, I’m beginning to question using the POD format.

Keeping in mind that these contributing artists are creative hobbyists who make a fair amount of $$ with our art, but none of us are yearning to be fulltime artists — What do you think? Is it worth the expense to do a self-publishing thing with hired designers, instead of going the POD route?

Liz Tufte on August 4th, 2007 at 1:11 pm #

You can do POD printing, and some POD printers will do distribution as well. I would compare the costs of going this route with what some of the POD publishing companies charge. Then, take into account how much you want to be in control. I believe your design choices might be more limited with a POD publisher. Either way, make sure to ask for samples to see the quality of the printing. This is so important when you’re reproducing art. One of the critical things a hired designer would provide is technical expertise: they would know the best way to scan the art, make adjustments to the files, and work with the book printer, so the art reproduces well.

PaintChip on August 4th, 2007 at 1:30 pm #

Excellent suggestions! Thanks for sharing your expertise.

Webbette2 on May 24th, 2008 at 1:17 pm #

An artist friend and I have written/drawn most of a “coloring book” aimed at both children and adults. The words are simple 2 line ditties. Much of the book is blank. The illustrations and the words must go together. The aim is to encourage expressiveness. It doesn’t seem to fit any categories publishers have, yet we have people telling us its a phenomenal idea, and we should be serious about it, although we originally intended it only for family members. I can handle the design, but we don’t know where to turn next. We have different opinions as to whether we should launch it ourselves or not, and the design might differ depending on the publishing route we take (for example, number of pages.) Amazon POD? Google? An agent? Blind submissions?
Webbette2

Liz Tufte on May 24th, 2008 at 8:58 pm #

Hi Webbette2,

I encourage you to back up and get clear about your goals. The two of you originally teamed up to create a book for family members. If you decide to reach a larger audience, this will affect each of your roles in the partnership. And regardless of the route you take to publish the book, if you’re going for a larger market, it will take a lot more work. You’ll need to know what your purpose is for doing this, b/c you may have disagreements and it may be challenging to stay motivated. If you’re embarking on a bigger project b/c others say you should, will that be enough to help you persevere?

If you decide to move forward, your goals, purpose, & resources will help you decide which way to do it. You’ll need to do a little research to see how the different modalities work. I don’t know what you mean be Google — I don’t know of Google offering a publishing program.

I wish you the best of success on this adventure — have fun finding out about the publishing process. And thanks for asking for your post.

-Liz

Liz Tufte on May 24th, 2008 at 8:59 pm #

Hi Webbette2,

I encourage you to back up and get clear about your goals. The two of you originally teamed up to create a book for family members. If you decide to reach a larger audience, this will affect each of your roles in the partnership. And regardless of the route you take to publish the book, if you’re going for a larger market, it will take a lot more work. You’ll need to know what your purpose is for doing this, b/c you may have disagreements and it may be challenging to stay motivated. If you’re embarking on a bigger project b/c others say you should, will that be enough to help you persevere?

If you decide to move forward, your goals, purpose, & resources will help you decide which way to do it. You’ll need to do a little research to see how the different modalities work. I don’t know what you mean by Google — I don’t know of Google offering a publishing program.

I wish you the best of success on this adventure — have fun finding out about the publishing process. And thanks for your post.

-Liz

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