A recent article in The Guardian says it well:
“The visual language of design – the ability to communicate what the book is about, who it is for – is something publishers are all too aware of, as they watch their books do battle on increasingly cluttered bookshop (and supermarket) shelves, competing for our attention and, let’s face it, our money. Images and typography play as great a part in the mind of a potential book buyer than do endorsements on the jackets, be they blurbs from fellow writers, or a sticker from Richard and Judy.”
Read the rest of the article by Susan Tomaselli here
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